The successful progress of the “Swiss meat” communication has reached its second stage. With an even more wide-ranging campaign, Proviande, the umbrella organisation of the Swiss meat industry, wants to strengthen further the position of “Swiss meat” on the export markets in 2011.

There are plenty of good reasons to buy meat from our country: from species-appropriate ani-mal husbandry and strictly controlled production right through to the diversity of specialities on offer. Anyone enjoying a Swiss meat product can be confident of its quality. The high degree of safety and quality in Swiss specialities coupled with interest among German consumers for regional products represents a recipe for success.